Simple, Transparent Pricing
No hidden fees. No long-term contracts. Just answers.
One-Time
- Single test setup
- 72-hour results
- AI-powered report
- Email support
- Competitive shelf context
- Behavioral tracking
Prepaid Plan
- Everything in One-Time
- Priority processing (48 hours)
- Zoom support
- Team Management
- Learn across initiatives
- Rollover unused shoppers
Enterprise
- Everything in Prepaid
- Unlimited tests
- Dedicated account manager
- Custom integrations
- Custom dashboards
- Priority support (24/7)
ROI Calculator
See the return on investment from better product decisions.
ROI = (Sales Increase + Budget Savings - TestPilot Cost) / TestPilot Cost
Discuss with ExpertFrequently Asked Questions
How accurate is TestPilot compared to real market results?
TestPilot's simulated shopping environment achieves 89% correlation with actual market performance — significantly higher than traditional methods like focus groups (35%) or surveys (45%). Our AI learns from 1000s of product launches to recognize patterns that predict success or failure.
What's included in the $49 per shopper price?
Everything you need: simulated shopping environment setup, recruitment of 50+ real category buyers, competitive shelf context, behavioral tracking (clicks, scrolls, time spent, purchases), AI-powered analysis from Robbie, comprehensive report with clear recommendations, and email support.
Can I test multiple variants at once?
Absolutely! Most clients test 2-4 variants simultaneously to identify the winner. Our Prepaid plan is optimized for multi-variant testing with side-by-side comparisons, variant performance rankings, and incremental improvement suggestions.
Who are the shoppers in your tests?
Real category buyers recruited specifically for your test. We match demographics, shopping behaviors, and category preferences to your target audience. Each shopper is verified, engaged, and incentivized to shop realistically.
What if I need help interpreting results?
Robbie provides clear, actionable recommendations — not just data dumps. Every insight includes a 'what to do about it' section. Enterprise clients get a dedicated account manager who reviews results with you.
How quickly can I get results?
Standard turnaround is 72 hours. Pro plan offers 48-hour priority processing. This includes shopper recruitment, test execution, data collection, AI analysis, and report generation.
Is there a money-back guarantee?
Yes. If you're not satisfied with the quality of your test results, we'll refund your payment — no questions asked. Our 92% client satisfaction rate speaks for itself.
What types of products can I test?
Any CPG product that sells in grocery, mass, convenience, or online channels. We've tested snacks, beverages, personal care, supplements, frozen foods, condiments, and more.
Can I test against specific competitors?
Absolutely! We recommend it. TestPilot places your product in realistic competitive contexts. You choose which competitors to include.
What if I need more than 200 shoppers?
Larger sample sizes are available for all plans. We recommend 50-100 for most tests, 100-200 for high-stakes launches, and 200+ when you need segment-level insights.