From 1999 to 2024, Allan has been in the trenches of CPG product innovation. Over 25 years, he's launched 81 products across snacks, beverages, personal care, and household goods.
Through hundreds of focus groups and millions in test market investments, Allan noticed three critical patterns: CPG product innovation is still broken. Big decisions are driven mostly by intuition and politics, not data. The industry desperately wants to improve — and the solutions are finally within reach.
After spending 9 years building and selling Bold Strategies, Inc. — a CPG consultancy that worked with brands like P&G, Nestle, and emerging startups — Allan founded TestPilot to solve the core problem: giving brands accurate, affordable insights before they commit to production.
TestPilot combines Allan's 25 years of launch experience with AI and behavioral simulation technology to predict real market performance in 72 hours instead of 6 months.
The TestPilot Team
Sabrina Levine
Operations strategist. Keeps the team aligned and launches on schedule.
LinkedInAndre Santos
Full-stack architect. Builds the simulation engine and scales the platform.
LinkedInIsabel Mendez
Brand storyteller. Translates complex data into compelling narratives.
LinkedInOur Mission
TestPilot is a software platform that allows product brands to make better decisions. Move beyond surveys and focus groups by testing your products in real-world simulations. Collect data from real behaviors, not just claims.
Accuracy First
We deliver insights that correlate with real market performance.
Speed Matters
72-hour turnaround because launch windows don't wait.
Simplicity Wins
No consultants, no complexity, just clarity.
Trust Through Transparency
Every recommendation backed by real shopper data.