The fastest, easiest way to launch with confidence...
TestPilot delivers real shopper data in 72 hours. 10x faster and 5x cheaper than traditional test markets. Real shoppers, realistic retail, and expert-trained AI analysis!
How Product Simulation Testing Works
Upload & Test
Upload your designs, set your price points, and define your target audience. Our platform creates a realistic shopping simulation. No coding required.
Real Shoppers Decide
50+ real category buyers shop in a simulated Amazon or Walmart environment. We track every click, scroll, and purchase. Real purchases, not surveys.
Act on Insights
Get AI-powered analysis with clear recommendations. Know exactly what to change, keep, or kill before you invest. Actionable, not academic.
Available Simulations
See the Platform in Action
From product setup to AI-powered insights, TestPilot gives you everything you need to predict launch success.
Test Every CPG Product Decision
From package design testing to price optimization, TestPilot handles every type of CPG innovation decision.
New Product Launch
Test your product concept before investing in production.
Package Design
A/B test packaging designs to find the winner.
Price Optimization
Find the price point that maximizes revenue.
Shelf Placement
Optimize your position on the digital shelf.
Competitive Analysis
See how you stack up against competitors.
Line Extensions
Test new flavors, sizes, and variants.
Real Results from Real Brands
Quest Nutrition
Cholula
Shaz & Kiks
Wondercide
Bala EnzymeQuest NutritionCholulaShaz & KiksWondercideBala EnzymeWhat Our Clients Say
“TestPilot gave us the confidence to launch knowing we had real shopper data behind every decision. We saved over $200K in avoided production costs.”
“The simulation results matched our actual launch performance with scary accuracy predicting our results. This is now a mandatory step in our innovation process.”
“We tested 4 package designs in 72 hours for less than the cost of a single focus group. The data was dramatically more actionable.”